Account based marketing (ABM) has been growing in popularity in recent years. Let’s uncover together what this phenomenon involves, in which situations it can be

We’ll start by explaining what a “lead” actually is, then go over how those leads are generated, why you need them in the first place,

  In the previous article, it was outlined that a combination of Salesforce, which tracks everything related to the sales process, and HubSpot, which collects marketing-related

   Nowadays, it is easy to start a company, but it is more difficult to maintain its growth and ensure a good position in the market.

What is a Lean Startup?      Lean principles were developed in the early 1970s by Toyota in Japan. This company implemented the lean manufacturing method to

In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in

How to Build an E-Commerce Business Fast – and Take the Advantage of the Crisis Although we cannot fully determine the consequences of the coronavirus

What is Growth Hacking?        Growth Hacking is a type of marketing that looks for unconventional methods to help the company and the product grow. The