The basics of investing in startups and fundraising from the founders’ perspective
Investing in startups and fundraising are essential components of growth and expansion for many young businesses. Understanding the basic principles of these processes is crucial
Go To Market strategy
Success on the market – go to market strategy. Do you have a company that offers a product or service and you want to finally
What is Account Based Marketing?
Account based marketing (ABM) has been growing in popularity in recent years. Let’s uncover together what this phenomenon involves, in which situations it can be
Introduction to lead generation
We’ll start by explaining what a “lead” actually is, then go over how those leads are generated, why you need them in the first place,
HubSpot-Salesforce Integration Guide
In the previous article, it was outlined that a combination of Salesforce, which tracks everything related to the sales process, and HubSpot, which collects marketing-related
What is Hubspot?
Nowadays, it is easy to start a company, but it is more difficult to maintain its growth and ensure a good position in the market.
What is Lean Startup + Lean Startup methods
What is a Lean Startup? Lean principles were developed in the early 1970s by Toyota in Japan. This company implemented the lean manufacturing method to
How to Advertise on Twitter – Twitter Ads
In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in
How to Build an E-Commerce Business Fast – and Take the Advantage of the Crisis
How to Build an E-Commerce Business Fast – and Take the Advantage of the Crisis Although we cannot fully determine the consequences of the coronavirus
What is growth hacking?
What is Growth Hacking? Growth Hacking is a type of marketing that looks for unconventional methods to help the company and the product grow. The