How to Advertise on Twitter – Twitter Ads

  In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in handy in certain situations. However, in the last couple of years, its increase in popularity is visible. Especially among politicians, who follow the pattern of their foreign counterparts and regularly publish new information, which drives more attention of the general public to Twitter.

 

Forms of Advertising on Twitter

Promoted Tweets

     The basic form of advertising is the promoted tweet. It looks like any other tweet – you can like it, share it or comment on it. You can approach your target group with the promoted tweet on many places:

  • User profiles – they appear on relevant profiles for your segment
  • Home timeline – the main page with new posts of the profiles followed
  • Search results – applicable to common searching among trends

Promoted Accounts

     Of course that you can promote your account, too. This way, you address those who are interested in topics you deal with. The advertising of the promoted account also appears on different places and it is differentiated from the rest of the content to draw attention properly.

Promoted Trends

     Would you like to point out an upcoming event or current offer? Then the promoted trend is the right form for you. On Twitter, there is a Top Trends List of the most popular topics and events people talk about at the moment. And Twitter users check out the Trends very often since they intend to be up to date about what is currently going on.

     The promoted trend appears at the top of the list and it is recognizable from the organic trends for the people to see that it is an advert. However, the advert appears just at the right time for the right particular person, so it does not seem so irritating.

Advantages of Twitter

  • A wide spectrum of the audience´s age
  • Quick and active concept – you can add several tweets per day
  • Hashtags help to spread your content
  • The Audience segmentation by location, gender, keywords, interests, and others

Advertising Tips on Twitter

     Before you start advertising, it is advisable to optimize your profile. Among the essentials count: a profile picture, original description and up-to-date information. Do not forget to add a link to your website. You should also post a few tweets in advance to prevent people from entering an empty profile.

It is also important to choose the right advertising goal:

  • Installation of an app
  • Followers of the profile
  • Tweet engagement – promoting of interactions such as likes, sharing and comments
  • Number of web click-throughs
  • Brand awareness
  • Video views

How Much Does a Twitter Ad Cost?

     The price derives from many factors. Like anywhere else it also depends on the concurrence, but you can influence it yourself too, according to the setting of the bidding strategy. Twitter does not require a minimum price.

 It is possible to choose from 3 bidding strategies:

    • Automatic bid
      • Twitter automatically optimizes the bid according to the current situation, budget, and advertising objective.
    • Maximum bid
      • Choose a maximum price you are willing to pay for the click-through, interaction, video view or a new follower. However, the real price may be lower than the one you have set up. For example, if the concurrence offers lower prices than you do, you always pay just the amount of money that is necessary to win the auction.
  • Target bid
  • The target bid is available just for the advertising objectives concerning web click-through and follower acquisition. You set up a price you are willing to pay for a link click and according to that, the campaign will then be automatically optimized by the system.

Table of Contents

About Lukas Liskovec

About Lukas Liskovec

I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!

Find out more

  In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in handy in certain situations. However, in the last couple of years, its increase in popularity is visible. Especially among politicians, who follow the pattern of their foreign counterparts and regularly publish new information, which drives more attention of the general public to Twitter.

Forms of Advertising on Twitter

Promoted Tweets

     The basic form of advertising is the promoted tweet. It looks like any other tweet – you can like it, share it or comment on it. You can approach your target group with the promoted tweet on many places:

  • User profiles – they appear on relevant profiles for your segment
  • Home timeline – the main page with new posts of the profiles followed
  • Search results – applicable to common searching among trends

Promoted Accounts

     Of course that you can promote your account, too. This way, you address those who are interested in topics you deal with. The advertising of the promoted account also appears on different places and it is differentiated from the rest of the content to draw attention properly.

Promoted Trends

     Would you like to point out an upcoming event or current offer? Then the promoted trend is the right form for you. On Twitter, there is a Top Trends List of the most popular topics and events people talk about at the moment. And Twitter users check out the Trends very often since they intend to be up to date about what is currently going on.

     The promoted trend appears at the top of the list and it is recognizable from the organic trends for the people to see that it is an advert. However, the advert appears just at the right time for the right particular person, so it does not seem so irritating.

Advantages of Twitter

  • A wide spectrum of the audience´s age
  • Quick and active concept – you can add several tweets per day
  • Hashtags help to spread your content
  • The Audience segmentation by location, gender, keywords, interests, and others

Advertising Tips on Twitter

     Before you start advertising, it is advisable to optimize your profile. Among the essentials count: a profile picture, original description and up-to-date information. Do not forget to add a link to your website. You should also post a few tweets in advance to prevent people from entering an empty profile.

It is also important to choose the right advertising goal:

  • Installation of an app
  • Followers of the profile
  • Tweet engagement – promoting of interactions such as likes, sharing and comments
  • Number of web click-throughs
  • Brand awareness
  • Video views

How Much Does a Twitter Ad Cost?

     The price derives from many factors. Like anywhere else it also depends on the concurrence, but you can influence it yourself too, according to the setting of the bidding strategy. Twitter does not require a minimum price.

 It is possible to choose from 3 bidding strategies:

    • Automatic bid
      • Twitter automatically optimizes the bid according to the current situation, budget, and advertising objective.
    • Maximum bid
      • Choose a maximum price you are willing to pay for the click-through, interaction, video view or a new follower. However, the real price may be lower than the one you have set up. For example, if the concurrence offers lower prices than you do, you always pay just the amount of money that is necessary to win the auction.
  • Target bid
  • The target bid is available just for the advertising objectives concerning web click-through and follower acquisition. You set up a price you are willing to pay for a link click and according to that, the campaign will then be automatically optimized by the system.
About Lukas Liskovec

About Lukas Liskovec

I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!

Find out more
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

More blogposts:

What is Hubspot?

   Nowadays, it is easy to start a company, but it is more difficult to maintain its growth and ensure a good position in the market.

Read more »
Growth Hacking Mix

What is growth hacking?

What is Growth Hacking?        Growth Hacking is a type of marketing that looks for unconventional methods to help the company and the product grow. The

Read more »

I am here for you and your business:

RevOps Consulting

I implement and effectively manage software and platforms from the SalesOps and MarkOps environments. 

Advertia Digital

Klukům z Advertie pomáhám s digitální analytikou a obecně technologiemi v marketingu.

advertia digital

Interpretace dat

Základem správného řízení firem je využívání dat. Co člověk neměří, to neřídí. Vytvořím pro Vás přehledný systém reportování, díky kterému zjistíte, jak se uživatelé na vašem webu chovají a proč se tak chovají. Dokážu také udělat ad hoc analýzy na základě kterých je možné stavět hypotézy o problematických oblastech vašeho podnikání.

Data-driven online marketing

Na zákaldě dat, analýzy uživatelů a vašeho podnikání Vám vytvořím online marketingovou strategie, která přinese měřitelné výsledky. Vaše marketingové kampaně tak budete mít vždy pod kontrolou. 

Data-driven proces změny

Využijte potenciál svého podnikání naplno. Provedu Vás procesem validace podnikatelského modelu, zaměříme se na pochopení cílové skupiny a optimalizaci celého marketingového mixu. Dále díky kvalitní implementaci analytických a testovacích nástrojů zefektivním pohyb uživatelů na webu a maximalizuji jeho výdělečnost.

Komplexní eCommerce poradenství

Potřebujete vymyslet celou Vaši digitální strategii? Přemýšlíte jak posunout Váš startup nebo zaběhlou firmu dále? Chcete zjistit názor zkušeného odborníka na Váš online projekt? Pojďte si o tom popovídat. Probereme zda Váš projekt má na trhu šanci, případně jak ho zefektivnit, kolik Vás to může stát a kolik to může vydělat.

Zprostředkování podpůrných služeb

Potřebujete spolehlivého grafika? Nebo programátora? Nenaleťte a nechte si doporučit dodavatele, který je již ověřený nejen mnou, ale i dalšími referenčními projekty. Od grafiky a překladů, přes vkládání dat až po linkbuilding.

Optimics

Má role v Optimicsu začala na pozici analytika, právě díky tomu mám stále velmi velký focus na data a jejich interpretaci. Postupem času jsem se přesunul do pozice více zaměřené na sales/business development. Společně se zbytkem týmu pomáhám vést směřování firmy z hlediska akvizice a spoluprací s klíčovými partnery, jako například Google, s kterým velmi úzce pracuji a pravidelně se účastním událostí ve Varšavě a Dublinu. V Optimicsu také zajišťuji přesah do marketingových oblastí. Právě díky Optimicsu jsem získal mnoho zkušeností díky práci pro největší klienty v ČR (Mall, Skoda, Kiwi, Invia).

optimics

Acomware

Acomware je agentura, ve které jsem měl svoje první oficiální zaměstnání na pozici PPC stážisty. Díky této zkušenosti jsem nabral základní přehled o tom jak to funguje v běžných agenturách.

Acomware

Interpretation of data

I will tell you a story about the users who visited your Web. I will create a clear reporting system. Thanks to it you can find out how users behave on your Web and why they do so.

Acomware

Acomware is an agency where I had my first official job as a PPC trainee. Thanks to this experience I gained a basic overview of how it works in regular agencies.

Acomware

Advertia Digital

I help the Advertia guys with digital analytics and marketing technologies in general.
advertia digital

Optimics

My role in Optimics began as an analyst, which is why I am still very focused on data and data interpretation. Over time, I moved to a more sales / business development position. Together with the rest of the team, I help lead the business in terms of acquisition and working with key partners like Google, with whom I work very closely and regularly attend events in Warsaw and Dublin. In Optimics, I also provide an overlap into marketing areas. Thanks to Optimics I gained a lot of experience thanks to working for the biggest clients in the Czech Republic (Mall, Skoda, Kiwi, Invia).
optimics

Complex ecommerce consulting

Do you need to devise your entire online strategy? Thinking how to move your startup further? Do you want to know the opinion of an experienced expert on your online project? Let’s talk about it. We will discuss whether your project has a chance on the market, how much it can cost you and how much it can earn.

Data-driven change process

Make use of the full potential your web. Thanks to quality implementation of analytics and testing tools I can increase the efficiency of moving users web and maximize its gains.

Data-driven online marketing

I will create marketing strategies using data and the latest trends which bring measurable results. This will keep your marketing campaigns under control.

Implementace technologií

Implementuji a efektivně spravuji nástroje od Googlu, Facebooku i Seznamu včetně specializovaných nástrojů jako Mixpanel, Hotjar či Adform. Mix technologií neustále rozšiřuji vzhledem k aktuálním trendům.