In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in handy in certain situations. However, in the last couple of years, its increase in popularity is visible. Especially among politicians, who follow the pattern of their foreign counterparts and regularly publish new information, which drives more attention of the general public to Twitter.
Forms of Advertising on Twitter
Promoted Tweets
The basic form of advertising is the promoted tweet. It looks like any other tweet – you can like it, share it or comment on it. You can approach your target group with the promoted tweet on many places:
- User profiles – they appear on relevant profiles for your segment
- Home timeline – the main page with new posts of the profiles followed
- Search results – applicable to common searching among trends
Promoted Accounts
Of course that you can promote your account, too. This way, you address those who are interested in topics you deal with. The advertising of the promoted account also appears on different places and it is differentiated from the rest of the content to draw attention properly.
Promoted Trends
Would you like to point out an upcoming event or current offer? Then the promoted trend is the right form for you. On Twitter, there is a Top Trends List of the most popular topics and events people talk about at the moment. And Twitter users check out the Trends very often since they intend to be up to date about what is currently going on.
The promoted trend appears at the top of the list and it is recognizable from the organic trends for the people to see that it is an advert. However, the advert appears just at the right time for the right particular person, so it does not seem so irritating.
Advantages of Twitter
- A wide spectrum of the audience´s age
- Quick and active concept – you can add several tweets per day
- Hashtags help to spread your content
- The Audience segmentation by location, gender, keywords, interests, and others
Advertising Tips on Twitter
Before you start advertising, it is advisable to optimize your profile. Among the essentials count: a profile picture, original description and up-to-date information. Do not forget to add a link to your website. You should also post a few tweets in advance to prevent people from entering an empty profile.
It is also important to choose the right advertising goal:
- Installation of an app
- Followers of the profile
- Tweet engagement – promoting of interactions such as likes, sharing and comments
- Number of web click-throughs
- Brand awareness
- Video views
How Much Does a Twitter Ad Cost?
The price derives from many factors. Like anywhere else it also depends on the concurrence, but you can influence it yourself too, according to the setting of the bidding strategy. Twitter does not require a minimum price.
It is possible to choose from 3 bidding strategies:
- Automatic bid
- Twitter automatically optimizes the bid according to the current situation, budget, and advertising objective.
- Maximum bid
- Choose a maximum price you are willing to pay for the click-through, interaction, video view or a new follower. However, the real price may be lower than the one you have set up. For example, if the concurrence offers lower prices than you do, you always pay just the amount of money that is necessary to win the auction.
- Automatic bid
- Target bid
- The target bid is available just for the advertising objectives concerning web click-through and follower acquisition. You set up a price you are willing to pay for a link click and according to that, the campaign will then be automatically optimized by the system.
Table of Contents
About Lukas Liskovec
I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!
In the CEE, Twitter does not count among the most popular social media. On the other hand, it is used frequently enough to come in handy in certain situations. However, in the last couple of years, its increase in popularity is visible. Especially among politicians, who follow the pattern of their foreign counterparts and regularly publish new information, which drives more attention of the general public to Twitter.
Forms of Advertising on Twitter
Promoted Tweets
The basic form of advertising is the promoted tweet. It looks like any other tweet – you can like it, share it or comment on it. You can approach your target group with the promoted tweet on many places:
- User profiles – they appear on relevant profiles for your segment
- Home timeline – the main page with new posts of the profiles followed
- Search results – applicable to common searching among trends
Promoted Accounts
Of course that you can promote your account, too. This way, you address those who are interested in topics you deal with. The advertising of the promoted account also appears on different places and it is differentiated from the rest of the content to draw attention properly.
Promoted Trends
Would you like to point out an upcoming event or current offer? Then the promoted trend is the right form for you. On Twitter, there is a Top Trends List of the most popular topics and events people talk about at the moment. And Twitter users check out the Trends very often since they intend to be up to date about what is currently going on.
The promoted trend appears at the top of the list and it is recognizable from the organic trends for the people to see that it is an advert. However, the advert appears just at the right time for the right particular person, so it does not seem so irritating.
Advantages of Twitter
- A wide spectrum of the audience´s age
- Quick and active concept – you can add several tweets per day
- Hashtags help to spread your content
- The Audience segmentation by location, gender, keywords, interests, and others
Advertising Tips on Twitter
Before you start advertising, it is advisable to optimize your profile. Among the essentials count: a profile picture, original description and up-to-date information. Do not forget to add a link to your website. You should also post a few tweets in advance to prevent people from entering an empty profile.
It is also important to choose the right advertising goal:
- Installation of an app
- Followers of the profile
- Tweet engagement – promoting of interactions such as likes, sharing and comments
- Number of web click-throughs
- Brand awareness
- Video views
How Much Does a Twitter Ad Cost?
The price derives from many factors. Like anywhere else it also depends on the concurrence, but you can influence it yourself too, according to the setting of the bidding strategy. Twitter does not require a minimum price.
It is possible to choose from 3 bidding strategies:
- Automatic bid
- Twitter automatically optimizes the bid according to the current situation, budget, and advertising objective.
- Maximum bid
- Choose a maximum price you are willing to pay for the click-through, interaction, video view or a new follower. However, the real price may be lower than the one you have set up. For example, if the concurrence offers lower prices than you do, you always pay just the amount of money that is necessary to win the auction.
- Automatic bid
- Target bid
- The target bid is available just for the advertising objectives concerning web click-through and follower acquisition. You set up a price you are willing to pay for a link click and according to that, the campaign will then be automatically optimized by the system.
About Lukas Liskovec
I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!
