Nowadays, it is easy to start a company, but it is more difficult to maintain its growth and ensure a good position in the market. This requires not only an appropriate marketing strategy but also putting it into practice. It is with the application of inbound* marketing strategies, creating sales channels, and increasing revenue that HubSpot has been helping since 2006 and has enjoyed great popularity with tens of thousands of clients worldwide. So what is HubSpot and how can it be used in practice?
*Inbound marketing = targeting those potential customers who have a need, know about it, and are just looking for ways to satisfy it (in contrast, Outbound marketing is about reaching out to potential customers to offer them a product and get them to buy it, whether they need it or not)
What is HubSpot?
HubSpot is a software platform that offers tools to help businesses attract leads to their products or services, get in touch with them, turn them into paying customers, and much more.
HubSpot features
In the beginning, the CRM* software on Hubspot was designed primarily for marketers. But today, there are several tools available on the platform to help all customer-facing teams within a company. In addition to marketing (Marketing Hub), they also help with sales (Sales Hub) or customer service (Service Hub). These products within the platform can be used separately, but to achieve the desired results faster and more efficiently, it is recommended to purchase several of them at once and benefit from their combination. HubSpot allows you to store contacts to (potential) customers so that not only marketers but also employees from other departments within the company can access them thanks to the CRM software. (Simple Strat, Evenbound)
*CRM = customer relationship management
HubSpot Marketing Hub helps companies to consolidate their marketing tools under one roof (in one cloud storage) so that they have more control over their data. Activities ranging from email marketing to social media posts can be managed on one platform. The platform also allows you to track a variety of metrics and important data. It is then really easy to see the number of visitors to a company’s website and their behaviour on different pages within the site. Like other Hubspot tools, Marketing Hub is available in several versions depending on the size of the company, which differ in the number of tools used. The basic version is always free, the other ones require an additional fee. The tools that Marketing Hub offers cover many aspects and activities such as:
- Organizing social media advertising and setting up a schedule for posting.
- Creating a blog and its content
- Mobile optimization (for blog posts, emails, etc.)
- Creation of landing pages that invite visitors to take a specific action (e.g., download an e-book or product price list or subscribe to a newsletter); HubSpot metrics then help track and optimize the performance of these pages
- Chatbots represent a way to connect with site visitors, focus on the most important conversations with them, and acquire new customers
HubSpot Sales Hub was created to help sales departments get better deals in less time. Through Sales Hub, the sales team can easily learn how many leads are visiting the site, how often they visit it, and what pages they are viewing there. It also allows team members to receive alerts the moment a potential customer opens an email, clicks on a link, or opens a document so that the next steps can be taken at the exact time the prospect is ready for the product or service being offered. The Sales Hub helps for example with:
- Creating email templates based on the emails that have garnered the most success so far, and sharing those templates across teams.
- Tracking and recording calls directly in the browser so that they are then automatically recorded on the CRM platform
- Meetings scheduling (it is recommended to let potential customers choose the date and time that works best for them, then the date is automatically synced to the relevant Google or Office 365 calendar)
(Simple Strat, Evenbound, Yokel Local, HubSpot)
HubSpot Service Hub simplifies connecting with and cultivating relationships with customers and helps streamline the process of identifying and resolving customer issues. Here are some more specific examples of how to improve performance with Service Hub:
- If certain questions from customers come up (almost) daily, you can use a tool that automatically sends the appropriate answer to one of these questions, or create a FAQ (frequently asked questions) page directly on the website, which significantly saves time for the customer support staff
- In order to make incoming messages from different platforms (email, social networks…) available in one place, making the team’s work easier and saving time, messages can be merged into one universal mailbox
- Using various metrics and personalized surveys, customer feedback can be obtained and used to identify various errors and start working to eliminate them in the future
(Simple Strat, Evenbound, HubSpot)
If a company sees the potential in all three of the above-mentioned hubs, HubSpot Growth Suite is definitely worth it, as it offers the services of all three hubs for a price that is only slightly higher than what they would pay for a single hub. However, HubSpot can also be used for only one specific purpose – for example, just to create a chatbot for when employees are not working (for example, late at night or on the weekend).
Other benefits of Hubspot and its tools
An unlimited number of users have access to the tools in HubSpot. So it does not matter how many members your teams have – everyone can easily access the information they need.
Within the free version, clients have the option to store up to one million contacts. In addition, conversation records with all contacts are saved.
Compared to the competition, HubSpot is easier to use and understand, and it is not difficult to get exactly where you need to be within the platform.
In terms of collecting contacts, even if a contact is acquired in an offline manner, it can be manually included in the contact database. If the contact visits the website and takes an action, it is then possible to identify and work with them. (Evenbound, Orientation Agency)
How to get even more out of HubSpot?
For example, there is HubSpot Academy, which allows customers to learn more not only about the tools and services provided but also about how to use and operate them properly. Upon completion of the course, participants will receive a certificate.
HubSpot also provides access to webinars and a library of useful resources. In addition, it uploads interesting videos to its YouTube channels.
Another option is to connect with one of HubSpot’s partner agencies that have signed an agreement with HubSpot and have experience with marketing software, which they then resell and recommend to their clients. They work with clients before and after they purchase HubSpot software, and HubSpot itself recommends its customers work with one of these agencies. (Yokel Local)
Conclusion
If businesses are not yet using HubSpot’s services and want to acquire more customers, improve their communication with them, or analyze the effectiveness of their campaigns, it is definitely worth learning more about the platform and giving it a free trial. In addition to the aforementioned, HubSpot offers the ability to provide teams with a place from which all sorts of data is easily accessible, from the number of visitors to the site to the messages delivered from different networks.
While it cannot solve all the problems that teams within a company may face, and it is not possible to expect miracles from it, HubSpot does offer a lot. And if the tools it provides are used and combined appropriately, it represents an attractive way to achieve a variety of business goals more easily and quickly through the free as well as paid services offered in the form of sophisticated software.
Table of Contents
About Lukas Liskovec
I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!
Nowadays, it is easy to start a company, but it is more difficult to maintain its growth and ensure a good position in the market. This requires not only an appropriate marketing strategy but also putting it into practice. It is with the application of inbound* marketing strategies, creating sales channels, and increasing revenue that HubSpot has been helping since 2006 and has enjoyed great popularity with tens of thousands of clients worldwide. So what is HubSpot and how can it be used in practice?
*Inbound marketing = targeting those potential customers who have a need, know about it, and are just looking for ways to satisfy it (in contrast, Outbound marketing is about reaching out to potential customers to offer them a product and get them to buy it, whether they need it or not)
What is HubSpot?
HubSpot is a software platform that offers tools to help businesses attract leads to their products or services, get in touch with them, turn them into paying customers, and much more.
HubSpot features
In the beginning, the CRM* software on Hubspot was designed primarily for marketers. But today, there are several tools available on the platform to help all customer-facing teams within a company. In addition to marketing (Marketing Hub), they also help with sales (Sales Hub) or customer service (Service Hub). These products within the platform can be used separately, but to achieve the desired results faster and more efficiently, it is recommended to purchase several of them at once and benefit from their combination. HubSpot allows you to store contacts to (potential) customers so that not only marketers but also employees from other departments within the company can access them thanks to the CRM software. (Simple Strat, Evenbound)
*CRM = customer relationship management
HubSpot Marketing Hub helps companies to consolidate their marketing tools under one roof (in one cloud storage) so that they have more control over their data. Activities ranging from email marketing to social media posts can be managed on one platform. The platform also allows you to track a variety of metrics and important data. It is then really easy to see the number of visitors to a company’s website and their behaviour on different pages within the site. Like other Hubspot tools, Marketing Hub is available in several versions depending on the size of the company, which differ in the number of tools used. The basic version is always free, the other ones require an additional fee. The tools that Marketing Hub offers cover many aspects and activities such as:
- Organizing social media advertising and setting up a schedule for posting.
- Creating a blog and its content
- Mobile optimization (for blog posts, emails, etc.)
- Creation of landing pages that invite visitors to take a specific action (e.g., download an e-book or product price list or subscribe to a newsletter); HubSpot metrics then help track and optimize the performance of these pages
- Chatbots represent a way to connect with site visitors, focus on the most important conversations with them, and acquire new customers
HubSpot Sales Hub was created to help sales departments get better deals in less time. Through Sales Hub, the sales team can easily learn how many leads are visiting the site, how often they visit it, and what pages they are viewing there. It also allows team members to receive alerts the moment a potential customer opens an email, clicks on a link, or opens a document so that the next steps can be taken at the exact time the prospect is ready for the product or service being offered. The Sales Hub helps for example with:
- Creating email templates based on the emails that have garnered the most success so far, and sharing those templates across teams.
- Tracking and recording calls directly in the browser so that they are then automatically recorded on the CRM platform
- Meetings scheduling (it is recommended to let potential customers choose the date and time that works best for them, then the date is automatically synced to the relevant Google or Office 365 calendar)
(Simple Strat, Evenbound, Yokel Local, HubSpot)
HubSpot Service Hub simplifies connecting with and cultivating relationships with customers and helps streamline the process of identifying and resolving customer issues. Here are some more specific examples of how to improve performance with Service Hub:
- If certain questions from customers come up (almost) daily, you can use a tool that automatically sends the appropriate answer to one of these questions, or create a FAQ (frequently asked questions) page directly on the website, which significantly saves time for the customer support staff
- In order to make incoming messages from different platforms (email, social networks…) available in one place, making the team’s work easier and saving time, messages can be merged into one universal mailbox
- Using various metrics and personalized surveys, customer feedback can be obtained and used to identify various errors and start working to eliminate them in the future
(Simple Strat, Evenbound, HubSpot)
If a company sees the potential in all three of the above-mentioned hubs, HubSpot Growth Suite is definitely worth it, as it offers the services of all three hubs for a price that is only slightly higher than what they would pay for a single hub. However, HubSpot can also be used for only one specific purpose – for example, just to create a chatbot for when employees are not working (for example, late at night or on the weekend).
Other benefits of Hubspot and its tools
An unlimited number of users have access to the tools in HubSpot. So it does not matter how many members your teams have – everyone can easily access the information they need.
Within the free version, clients have the option to store up to one million contacts. In addition, conversation records with all contacts are saved.
Compared to the competition, HubSpot is easier to use and understand, and it is not difficult to get exactly where you need to be within the platform.
In terms of collecting contacts, even if a contact is acquired in an offline manner, it can be manually included in the contact database. If the contact visits the website and takes an action, it is then possible to identify and work with them. (Evenbound, Orientation Agency)
How to get even more out of HubSpot?
For example, there is HubSpot Academy, which allows customers to learn more not only about the tools and services provided but also about how to use and operate them properly. Upon completion of the course, participants will receive a certificate.
HubSpot also provides access to webinars and a library of useful resources. In addition, it uploads interesting videos to its YouTube channels.
Another option is to connect with one of HubSpot’s partner agencies that have signed an agreement with HubSpot and have experience with marketing software, which they then resell and recommend to their clients. They work with clients before and after they purchase HubSpot software, and HubSpot itself recommends its customers work with one of these agencies. (Yokel Local)
Conclusion
If businesses are not yet using HubSpot’s services and want to acquire more customers, improve their communication with them, or analyze the effectiveness of their campaigns, it is definitely worth learning more about the platform and giving it a free trial. In addition to the aforementioned, HubSpot offers the ability to provide teams with a place from which all sorts of data is easily accessible, from the number of visitors to the site to the messages delivered from different networks.
While it cannot solve all the problems that teams within a company may face, and it is not possible to expect miracles from it, HubSpot does offer a lot. And if the tools it provides are used and combined appropriately, it represents an attractive way to achieve a variety of business goals more easily and quickly through the free as well as paid services offered in the form of sophisticated software.
About Lukas Liskovec
I help to my clients grow their companies by implementing data-based marketing, digitized sales processes and technologies that add value to the process.
Read one of my articles! It will only take you a moment, but it will enrich you all the more with lots of new information!
